Goto

Collaborating Authors

 perficient blog


How AI Improves Customer Care in Financial Services - Perficient Blogs

#artificialintelligence

It's safe to say that artificial intelligence (AI) has established itself in the business world. Think of it as part of a company that is always working and doesn't take time off. The efficiencies AI presents are so tremendous that it is expected to result in more than $1 trillion in savings in the industry. As I write this, financial services firms are harnessing AI to provide new opportunities for enhancing call centers, detecting fraud, and enabling a smarter level of trading. The financial services market is filled with companies offering customers with products and services to expand their portfolios; therefore, firms that maximize their customer service efforts will succeed. Major firms that are trying to increase customer retention are implementing chatbots in their call centers to answer basic queries, give advice, direct calls, and provide an overall better customer experience.